Is it better to use Facebook Boost for Posts or Run Facebook Ads Campaign?

Let’s look at the pros and cons of Boosting Posts on Facebook and of Using Facebook Advertising Campaigns. Those little ‘promote’ and ‘boost’ buttons on your Facebook and Instagram posts look so appealing, don’t they? A quick, cheap and hassle-free way to get more business? Yes, maybe. Or maybe not. Here’s the thing. If you’re…

5 Reasons to have a Facebook Pixel on your Website

The Facebook Pixel is easy to install on your website. It takes minutes to install and can make a huge difference to your digital marketing strategy. When you’re scrolling through Facebook & see an ad for something you’ve been looking at on another website…it’s not psychic…it’s a pixel. As a piece of code that gets…