5 Reasons to have a Facebook Pixel on your Website

The Facebook Pixel is easy to install on your website. It takes minutes to install and can make a huge difference to your digital marketing strategy.

When you’re scrolling through Facebook & see an ad for something you’ve been looking at on another website…it’s not psychic…it’s a pixel.
As a piece of code that gets added to your website the Facebook Pixel can help find your website visitors, or people with similar interests and habits on Facebook.

Top 5 Reasons to have the Facebook Pixel added to your website.

1. Retargeting People on Facebook or Instagram
I’ve touched on this briefly, retargeting is when you see something that you have been looking at on another website appear in your Facebook newsfeed as a sponsored Ad.

What this means to business owners is that, once a person has shown an interest in your business by looking at your website, they are already familiar with your business therefore you can start to show them products or services which they may be interested in. You do this by getting ads to pop up on their Facebook or Instagram feed.

2. Track conversions from Facebook or Instagram on your Website
Once the Facebook Pixel code has been added to your website you can also add “Event Tracking”. This gives you evidence of how your Facebook Advertising Campaigns are doing.

Standard events that you can track include purchases, add to cart, page views, leads, and complete registration. Using event tracking, you can directly tie conversions on your website back to a specific ad campaign. You can also set up custom conversions if there’s a unique conversion that you’re interested in tracking.

3. Build Custom Audiences for your Facebook Advertising Campaigns
Once you have Event tracking set up on your Facebook Pixel you can also use the Facebook Pixel data to create “Custom Audiences” to target your Facebook Campaigns towards.

Examples of targeting could be people that spend a specified amount of time on your website, people who have bought from you in the past or even people that have looked at a certain part of your eCommerce shop or product.

This is possible by using the audiences tab in your Facebook Business Manager

Installing the Facebook pixel along with event tracking will open up opportunities to create new types of custom audiences that can be used in your ad campaigns. In addition to targeting all of your website visitors, you can also create a custom audience to target people who visit certain pages on your site, people who spend a certain amount of time on your site, or people who have purchased items from you in the past!

Take a look at the Audiences tab in Business Manager to get started and see what kinds of new audiences you can create.

4. Find Lookalike Audiences for your Facebook Advertising Campaigns
After you’ve experimented with a few custom audiences, you can try another, even more, powerful targeting tool. Lookalike audiences have proven to show us some of the best results we’ve seen with Facebook ad campaigns.

Lookalike audiences are audiences that Facebook generates consisting of people who are similar to a custom audience you have already created. They are based on a wide variety of factors that extend far beyond age and interests. So, you can create an audience that’s similar to your website visitors, similar to people who have clicked your ad, or even similar to people who have purchased from you before.

5. Optimise your Facebook Ad Campaigns for Conversions
Optimising Facebook Ads for Conversions is something advertisers often miss when setting up their ad campaigns. Instead of simply running a traffic ad and hoping that people convert when they get to your website, you can create a conversions ad that is instead optimized for people who are likely to take a specific action on your site.

The Facebook Ad Campaign can be optimised for purchases, page views, leads, and much more. This optimisation is only available to those who have the Facebook pixel installed. Optimizing your Facebook ads for conversions will ensure that you are reaching the highest quality people with your Facebook ad campaigns.

Get Started on Adding the Facebook Pixel to your Website

Get started with the Facebook Pixel by logging in to your Facebook Business Manager account, then navigating to the Pixels tab at the top. You can easily create your own pixel with one click. Then, you can view instructions on how to install the pixel base code and event codes on your website.